Digital Marketing Strategies Every Nigeria Business needs in 2017

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Digital Marketing Strategy Every Nigeria Business needs in 2017

In this article, we will be sharing with you digital marketing strategies you vow to use, we all know that the internet has opened up the entire world to unlimited opportunities for every type of business to survive in terms of sales and marketing.

Unfortunately, many business owners have not taken full advantage of digital marketing.Ultimately, by not taking advantage of various digital marketing strategies.Many Nigeria Businesses are still limiting their potential for success.

You might be thinking it’s an expenditure that isn’t necessary but it definitely worth it. I will be sharing digital marketing strategy every business in Nigeria should be doing in 2017

Content Marketing

content marketing-touchcore

Content is more than articles on your blog; A lot of business website don’t have a blog section of their website: content includes everything from short report and videos to the white paper.

Depending on the type of content you have on your website, you can inform your readers about the product and services you offer to your client, increase conversions, appeal to those who visit your website to signup for your newsletter to receive latest updates in what you offer, it also increases substantial traffic to your website.

Conversion Rate Optimization


Conversion rate optimization is by optimizing your website page so that more visitors to your site converting them to leads then converting them to paying customer or make them take some other desired action you want your online visitors to take such as joining your email list.

Search Engine Optimization (SEO)

A lot of businesses here in Nigeria want to appear on the first ten Google ranking position, SEO is still very much active and relevant; it’s how it’s approached today that is different. SEO helps brand or company website to become more visible when potential clients conduct a search for keywords that are related to your product or service.

Several factors are involved in SEO which includes a technical structure of your website and also by providing fresh and relevant content on a regular basis.

Social Media Marketing

social media marketing

As we all know that social media make it possible for you to interact with existing and potential customers online, build brand reputation and also to increase brand visibility.

As with other forms of digital marketing, content is King. One other benefit of using social media marketing is the inbound traffic your business will benefit from through syndicated links.

Online advertising

online advertising- touchcore

Online advertising is one of the most efficient ways to market your business to expand your reach, find new customers that are interested in your business. With so many online advertising from PPC and paid social to online display advertising and in-app ads.

Some online advertising can be intimidating to newcomers in online advertising.These digital marketing strategies are key to your success online; without any one of them, you’re limiting the potential to take your business or brand to a much higher level of success

At Touch core, Our digital marketing team are ready to help your business to the next level. Give us a call today to learn about all of our specialities.

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